Jaipur Living was founded in 1978 by Nand Kishore Chaudhary (NKC) working beside 9 artisans on two looms. NKC started his business on the principle of dignity, employing “untouchables” and subverting centuries-old practices that had shunned the poor, women and artists. Jaipur Living’s purpose is to create beautiful lives for our customers, consumers, their families and friends, the artisans who create our products, and our employees. We are committed to the craftsmanship and artfulness of handmade rugs, and to keeping the age-old art alive.
Asha Chaudhary (CEO) and her sister Archana Chaudhary (COO) have shaped Jaipur Living into an innovator in the design world, in part by co-creating rugs with designers and artisans. They’ve expanded the reach of their father’s vision, driving more awareness of our handmade products while also celebrating new construction innovation and the integrity of artisans.
Today, Jaipur Living is a leader in rugs and social business, offering quality, value and beautiful design. With a happy home just north of Atlanta in Acworth, Georgia. But what are we really all about? How did we get here? We’d love to tell you more about our roots and our work to revive the dying art of rug weaving.