Who we are ?
Founded in Finland, 1964
In 1964 Pentti Viitala created our company with the idea that high quality furniture should be available at fair prices. While the company has grown substantially in it’s 56 years of business, this one simple word has been passed from one generation to the next and remains the foundation of everything we do, quality.
For us quality is not just about our raw materials but also the skilled craftsmen, manufacturing processes, support staff, design and comfort. Quality in our eyes is the full package and that is what we aim to deliver.
To this day Luonto Furniture remains family owned and operated, enabling us to stay true to our beliefs. Maintaining our standards throughout the decades is what has and will keep our business moving forward for generations to come. Our commitment to quality at, Luonto Furniture, empowers us to be transparent in every aspect. We want to make every detail of our furniture, down to the frame, available to our customers so they are 100% confident in what they are purchasing.
We believe every detail matters, which is why we invite our customers to have an inside look at our production. Not only are we proud to show our quality of materials, but we love to feature our employees.
On average our employees have worked with us over 20 years. A testament to the pride they take in their work and the level of professionalism and experience we are fortunate to have in our workforce.
We pride ourselves on the ways we’ve developed our manufacturing processes to be clean and safe for our employees as well as for our environment. Our sustainable processes are deeply rooted in our culture and have been developed over the history of our business, practices which we certainly believe support our mission of quality.
We put our teams to the ultimate test by focusing on design with function, aiming to bring you the most exciting furniture available. With their experience and ingenuity, they’ve designed the products that we’re excited to present to you in the following pages. We hope you will enjoy our furniture as much as we do!